Formerly known as
Jaclyn Rusnak Artistry, this evolution marks a new chapter, one that
expands beyond a single artist to a collective vision rooted in love,
empowerment, and transformation.
Led by Jaclyn, a seasoned artist with over a decade of experience
in TV, film, and bridal beauty, The Love Label was born from a dream
to create something lasting — a brand that celebrates love in all its
forms, while redefining what luxury beauty means. From red carpet
glam to aisle-worthy elegance, this is for the modern bride who
wants to feel like an icon.
Romantic yet refined. Effortless yet intentional. At The Love
Label, beauty is more than makeup... it’s a love-fueled experience
designed to feel calm, personal, and unforgettable. Whether it’s a
quiet morning with your closest people or a champagne-fueled
celebration, we’re here for all of it.
With 17 years as a makeup artist and 4 years as a hairstylist, Jaclyn has brought beauty and confidence to over 1,000 faces. She began her career at MAC and later attended makeup school in 2014, studying fashion, FX, TV, and film—training that gave her a deep understanding of beauty makeup, artistry, and color theory. As the owner of The Love Label, Jaclyn is passionate about creating elevated, timeless looks that make every bride feel like the best version of themselves. Beyond artistry, she’s a proud mom and wife who loves Harry Potter and singing along to Taylor Swift.