Bridal hair & make up * modern luxe beauty

Vancouver + Vancouver Island

We create radiant, effortless beauty for the modern bride. Led by Jaclyn, a seasoned bridal makeup artist, we specialize in luxury wedding makeup across Vancouver Island and the Vancouver mainland.
Our goal: to make your wedding day calm, confident, and unforgettable.

Rooted in connection and artistry

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The Love Label is a collective of artists with a shared passion for connection, calm, and timeless beauty. What began as Jaclyn Rusnak Artistry has grown into a team dedicated to creating radiant, personalized looks that feel effortless yet refined.

Every brushstroke is guided by the belief that beauty is more than makeup. It is a love-filled experience designed to leave each bride feeling confident, celebrated, and unforgettable.

Serving brides across Vancouver Island and the mainland, The Love Label team is here to make your wedding morning as meaningful and memorable as the day itself.

The Heart Behind The Love Label

about us

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Makeup & Hair for Every Occasion

our services

Bridal

Timeless, effortless beauty for your wedding day.

Non-Bridal

Glam for events, photoshoots, or special nights out.

Lessons

Personalized makeup or hair tutorials to master your favorite looks

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"She exceeded my expectations."

Jaclyn is such an amazing makeup and hair artist as well as human! She made me feel so comfortable in her chair at the trial and on the day of. She made sure I was okay throughout the whole experience and always checking in on how I liked things. She exceeded my expectations. The fact that she does hair AND makeup makes the morning of the wedding way less stressful too. 10/10 would recommend to anyone. Thanks Jaclyn! 
- Katherine W.

"I can’t say enough good things about her incredible makeup skills and her amazing personality."

Jaclyn is THE BEST!!! I can’t say enough good things about her incredible makeup skills and her amazing personality. I don’t usually wear makeup and I was nervous to get makeup done for my wedding, but Jaclyn made me feel and look SO beautiful.
- Bennet C.

"I booked Jaclyn for 1:1 makeup lessons ahead of my elopement."

I was so impressed from start to finish. She is professional, personable, and incredibly talented. Jaclyn walked me through how to use the products I already have before recommending a few products that would help complete the look. The helpful tips and tricks were so appreciated! I can’t recommend Jaclyn’s service enough! 10/10.
-Alexa Walker 

"If you’re looking for elegant, soft glam, full glam, makeup… Jaclyn is your girl and I will recommend her 100 times over!"

I had such a wonderful experience with Jaclyn! I booked in for my wedding for both my hair and makeup, and when I tell you she nailed EVERYTHING I was looking for, I mean it… during my trial, she did a super thorough consultation to see which products would work best for my skin + hair and when there were just a couple tweaks that I wanted for my wedding day after the trial (just due to me changing my mind on my look a bit!) she listened and made sure I was satisfied with everything. She also did my maid of honours makeup and it looked amazing.
-Chantel D.

Love Notes

Behind the Brush

From aisle-worthy elegance to timeless glam, this is a glimpse of our latest bridal and non-bridal work. Each look is crafted with love, artistry, and intention because no two faces and no two love stories are ever the same.

see our work

Step inside our world of beauty 

Share your details, and we’ll create an experience that leaves you feeling radiant from “I do” to last dance.

Let’s make your wedding day beauty unforgettable.

Ready to Glow Together?